Martin Jönsson

Head of Editorial Development, Dagens Nyheter

Martin Jönsson is Head of Editorial Development at Sweden’s leading daily, Dagens Nyheter and has been a key driver in the newspaper’s digital transformation and innovation, for instance when it comes to making audience data accessible and actionable to the entire organisation. DN is leading the way in Scandinavia in terms of growing digital subscriptions and has managed to lower churn drastically, by working with machine learning and cross-functional teams focused on building digital loyalty through editorial quality and world class storytelling.Martin Jönsson has been a journalist for 37 years and has previously been Digital Director at Swedish Public Radio, Deputy Editor-in-Chief at Svenska Dagbladet, Professor in Journalism at the University of Gothenburg and a media analyst for both Schibsted and Bonnier.