VDZ Digital Innovation Tour UK: Go Virtual!

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Podcasting: The new normal for publishers
Thursday, 3 December, 5 pm German time

Audio content continues to grow and podcasts have become yet another content distribution platform for publishers. We will hear from the podcast experts Media Voices, a publishing podcast covering the media industry, how to make podcasts a success including monetisation and get insights into how News UK, publisher of the The Times, is building its podcast strategy.

• Media Voices Podcast: Esther Kezia Thorpe, media analyst and podcaster
• News UK: Jimmy Buckland, Director of Strategy, Wireless & MD, Wireless Studios

Lockdown stories: Adapting, innovating, sustaining
tba 2021, 5 pm German time

During lockdown, quality content turned out to be exactly the kind of thing people want. Two very different media entities talk about their lockdown projects and learnings: The Conversation, a platform building community around expertise and delivering news and views from academics and researchers directly to the public, saw record-breaking corona coverage and is now applying lessons learned to keep up the engagement, while consumer publishing giant Future launched digital brands at speed during lockdown capitalising on consumer interest and banking on e-commerce integration.

• The Conversation UK: Chris Waiting, CEO
• Future: Jason Orme, Managing Director, Homes

All about reader revenues: The lowdown on digital subscriptions
tba 2021, 5 pm German time

In a post-/with-pandemic world, the hole caused by shrinking advertising revenues needs more filling than ever and reader revenues play a key role for media businesses to have a sustainable future. We will get insights on building a successful digital subscription business from the FT, pioneering a paywall model as early as 2002 and now using its data and technology expertise gained to support customer-focused businesses through its boutique consultancy FT Strategies, and learn from London start-up Zephr how they work with customers to give their online visitors personalised digital journeys based on real data to increase subscriptions and build stronger customer relationships.

• FT Strategies: Tim Part, Engagement Manager
• Zephr: James Henderson, Founder

Please note that all speakers and companies may be subject to change.