Birger Soiland

Head of Publisher Partnerships, TollBit

Birger Soiland is Head of Publisher Partnerships at TollBit, where he works at the intersection of media, technology, and AI to help publishers understand, manage, and monetize AI-driven content usage. His role spans strategic partnerships, market education, and the development of new commercial frameworks to support a sustainable, AI-first content economy.

With a background in the European and North American media ecosystem, Birger has spent his career working closely with publishers and media executives. He is involved in industry discussions around AI scraping, content licensing, data transparency, and the future economics of digital publishing.

At TollBit, Birger plays a central role in go-to-market strategy and publisher engagement, helping media companies move from experimentation to scalable, data-driven approaches for AI access and monetization.